Elite

Elite Super Long Basmati Rice is an extra-long-grain aromatic rice that cooks up fluffy and fragrant, a popular choice for biryani, pulao, and everyday rice dishes. Its extended grain length is prized in South Asian cooking for both presentation and texture. Sold in an 8 lb bag, it's a convenient size for households and small kitchens.

Elite Matta Rice is a reddish-hued parboiled rice popular in Kerala and South Indian cooking, known for its distinct nutty flavor and chewy texture. It's commonly used for everyday meals, kanji (rice porridge), and traditional dishes that call for this variety. Available in an 8 lb pack, it's a good fit for households and small retailers stocking South Indian staples.